Read February 2026 · 217 words
So what’s your message? Can you say it easily? Is it simple, relevant, and relatable? Can your entire team repeat your company’s message in such a way that it is compelling? Can you and your team easily remember the talking points they can use to describe what the company offers and why every potential customer should buy it? – page 379 ^ref-52634
All great stories are about survival—either physical, emotional, relational, or spiritual. A story about anything else won’t captivate an audience. – page 413 ^ref-46716
What is a story? A story identifies an ambition or objective the hero wants to accomplish, then defines the challenges that are keeping the hero from getting what they want, then provides a plan to help the hero conquer those challenges so they can survive and thrive. – page 460 ^ref-42411
“If you confuse, you’ll lose.” – page 492 ^ref-25832
Here is nearly every story you watch, read, or hear in a nutshell: A character who wants something encounters a problem before they can get it. At the peak of their despair, a guide steps into their lives, gives them a plan, and calls them to action. That action helps them avoid failure and experience a success. – page 603 ^ref-37412
StoryBrand.AI. – page 881 ^ref-14963